By Michael Rickwood Vortolo Coaching

Calm, clear prep for high-stakes conversations.

A quiet pitch beats a clever pitch. This page helps you prep fast without overthinking.

Tap Duplicate (top right in Notion) to use this as an interactive checklist.

1. Story. Positioning

Why this? Why now? Why you?

• [ ] One-sentence explanation of what we do. No jargon
• [ ] Problem described in a way a non-technical investor feels
• [ ] Why now? What shift makes this urgent?
• [ ] Why us? What unique insight or advantage we hold?

Can a smart outsider repeat back what we do after one sentence?

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2. Solution. Product

What we actually do about the problem?